Bone Appetit Bakery

Behind the identity

This project focused on developing a playful and memorable brand identity for Bone Appetit Bakery, a premium dog treat brand. The client wanted a fun, approachable visual identity that would appeal to pet owners while highlighting the quality and care behind their products.

One of the key challenges was creating a design that felt both professional and cheerful without appearing overly childish. To address this, I designed a custom mascot-style logo featuring a happy dog and cookie combination, paired with a warm color palette inspired by treats and baked goods. The bright yellow and brown tones help create a strong shelf presence and reinforce the brand's friendly personality.

The project included logo design, packaging concepts, brand visuals, promotional materials, and marketing mockups. Every element was designed to maintain consistency across physical packaging and digital platforms while ensuring the brand remained instantly recognizable.

The final result is a vibrant and engaging brand identity that captures the joy of rewarding pets while helping the business stand out in the competitive pet food and treats market.